Adoption · Change management

Software is easy. Habit is the product.

Most field-tech rollouts hit 40% usage by week 6 and quietly die. Aiera ships with an eight-week adoption playbook — one track per role, with the exact signals we watch to catch drift early.

Distributor Owner

  1. W-2

    Kickoff kit + commercial walkthrough

  2. W-1

    Master data upload · outlets, SKUs, schemes

  3. W1

    Go-live · order pipeline switched to Aiera

  4. W4

    First payout cycle audited jointly

ASM / Brand Lead

  1. W-1

    Half-day certification · scorecard & safeguards

  2. W1

    Cockpit shadow — 3 live beats

  3. W2

    Coaching queue owned end-to-end

  4. W6

    ASM certified · unlocks incentive approval

DSE (Field)

  1. D1

    Onboarding day · app + first beat walk-along

  2. D3

    Solo beat · supervisor watches from cockpit

  3. W2

    Progression to Bronze tier

  4. W6

    Habit locked · 90% daily active

Supervisor / TL

  1. W-1

    Train-the-trainer workshop

  2. W1

    Daily huddle template rolled out

  3. W3

    Exception SLA under 4 hours

  4. W8

    Own the region's health index

Adoption safeguards

Risk we watch
Early signal
Play we run
DSE resists photo capture
< 60% photo attach rate by W2
Peer nudges + skill-tree unlock tied to hygiene
Distributor bypasses order flow
WhatsApp orders re-appearing
Payout gate — no scheme credit unless order in Aiera
ASM stops using coaching queue
< 3 coaching notes / week
Weekly ASM league table + regional review
Adoption dips at W6
DAU drops below 75%
Champions Wall highlight + celebration cadence

92%

DAU by week 8

6

Weeks to habit lock

3.1

Coaching notes / ASM / week

< 4h

Exception resolution SLA