Go-to-Market · Rollout
Every distributor doesn't need every module on Day 1. Aiera meets each one at their readiness — with a scored fit and a phased path.
Strategic
High volume · high maturity
Top 20% distributors: full-stack rollout, dedicated DSE, deep analytics. Fastest ROI.
Coverage Gap
Under-served regions
White-space districts: mobile-first, beat rebuild, incentive-driven activation.
Shared DSE
Multi-brand distributor
Adaptive UI for shared reps · approval workflow with distributor TL.
Low Readiness
Legacy / paper-based
Phased entry: hygiene + visit only, no order digitisation until Wave 2.
Rollout Roadmap · 12 months
Mobilize
Weeks 1–4
Gate
Sign-off on scorecard weights
Pilot MVP
Day 0 → 90
Gate
Coverage +15% · Hygiene ≥ 7.5
Scale
Month 3 → 6
Gate
Payout automation · zero manual overrides
Optimize
Month 6 → 12
Gate
ROI validated · CFO sign-off on renewal
Fulfilment Confidence · Distributors
Vardaan Distributors
Stock cover
4.2 days
Credit
OK
Delivery
48h
Silverline Trading Co.
Stock cover
2.1 days
Credit
OK
Delivery
48h
Kohinoor Enterprises
Stock cover
6.8 days
Credit
HOLD ₹42k
Delivery
72h
Delivery Promise Accuracy
96%
30-day rolling