Why now · The field is bleeding
Every FMCG field org lives with the same four failures. They compound quietly — until a quarter misses, and nobody can point to which visit broke the chain.
Pain 01
Today · without Aiera
Beat plans live on paper. 30% of outlets never get visited in a cycle. Nobody knows till the month closes.
Coverage 74%
Day 90 · with Aiera
AI beat plans by outlet density + churn risk. Live coverage board. Missed outlets flagged same-day.
Coverage 92.4%
Pain 02
Today · without Aiera
Schemes get paid on trust and Excel. Clawbacks are theoretical. DSEs game the mix.
~7% scheme leakage
Day 90 · with Aiera
40/25/20/10/5 scorecard. Automatic clawback on returns. Hygiene gate before payout.
<0.8% leakage
Pain 03
Today · without Aiera
Merchandising audits are monthly, subjective, and never actioned. Premium SKUs sit in the back.
Hygiene 61/100
Day 90 · with Aiera
6-dim hygiene score every visit. Photo evidence. Same-day nudge to the DSE + ASM.
Hygiene 84/100
Pain 04
Today · without Aiera
Distributor DSEs sell 6 brands. Yours gets 40 seconds per visit. Voice-share collapses.
Voice-share 18%
Day 90 · with Aiera
Dedicated vs Shared toggle. Time-on-brand tracked per visit. Voice-share by beat.
Voice-share 34%
The compound cost
₹18.4Cr
Secondary sales left on table / yr
6.2%
Scheme leakage recoverable
1.4×
DSE attrition vs benchmark
11wk
Payback with Aiera