Live demo · Norvia Foods · v2026.07

Every DSE.
Every visit.
Every rupee.

Aiera is the field-sales cockpit for FMCG distribution — beat planning, geo-validated visits, AI-guided order booking, market hygiene, and a real-time command view for supervisors and brand teams.

+22%

Coverage lift

Beat compliance in 90 days

-38%

No-visit outlets

Dropped from 24% to 15%

₹4.2K

Per DSE / month

Incremental earnings

9:41

08:42 · Beat 04

GK-II M-Block

12 outlets · 3 done

Next outletAggarwal Super Mart
Distance420 m
Route ETA4h 20m
Streak6 outlets ✓

01 — Beat plan

ORDER +₹4,280 · Aggarwal Super MartVISIT ✓ Mahesh Kirana · Jaipur CentralHYGIENE 8.2 → 8.7 · Beat B-14PREMIUM MIX 26% · Norvia Choco PremiumCOVERAGE +1.4pt · Northern RegionORDER +₹6,120 · Sharma ProvisionsSTREAK 12 outlets ✓ · DSE-4021 Amit VermaSCHEME LIVE · Vardaan DistributorsBEAT CLOSED 11/11 · Gurgaon Sect-14AI NUDGE SENT · 42 DSEsORDER +₹4,280 · Aggarwal Super MartVISIT ✓ Mahesh Kirana · Jaipur CentralHYGIENE 8.2 → 8.7 · Beat B-14PREMIUM MIX 26% · Norvia Choco PremiumCOVERAGE +1.4pt · Northern RegionORDER +₹6,120 · Sharma ProvisionsSTREAK 12 outlets ✓ · DSE-4021 Amit VermaSCHEME LIVE · Vardaan DistributorsBEAT CLOSED 11/11 · Gurgaon Sect-14AI NUDGE SENT · 42 DSEs

Trusted by field teams across FMCG brands + distributor networks

NORVIA
MILANO
ZESTA
KOHINOOR
VARDAAN
SILVERLINE
AGGARWAL
PRIMEBEV

Integrated Modular System — Nine Anchors

01

Beat

02

Visit

03

Order

04

Hygiene

05

360°

06

Incent

07

Learn

08

Admin

09

BI

0

Outlets covered

Across 9 states

0

Active DSEs

Dedicated + shared

0.0M

Visits / month

Geo-validated

0%

Premium mix lift

vs. baseline

Northern Region · Today · 09:12 IST

One glance. Every KPI that moves the number.

Coverage

92.4%

+2.1% VS LW

Conversion

68.1%

-0.4% VS LW

Hygiene Score

8.4

TARGET MET

Premium Mix

24.0%

DRIVE LIVE

Field rep coverage map
Amit Verma · on-route
Rajesh Kumar · at-outlet
Priya Nair · on-route
Sarah Jenkins · delayed
Rohan Sharma · at-outlet
Vikas Iyer · on-route
Live · 142 reps active
On-routeAt-outletDelayed
Northern Region · GK-II beat

Live rep activity — GK-II beat

Rajesh Kumar

Vasant Kunj C-9

8/12

active

Sarah Jenkins

GK-II M Block

4/15

delayed

Amit Verma

Gurgaon Sect-14

11/11

active

Priya Nair

Noida Sect-62

6/14

active

Sanjay Gupta

Faridabad NIT

0/10

offline

The switch

Without Aiera. With Aiera.

Before · manual + fragmented

  • Beat plans on paper — 30% outlets missed
  • No geofence — check-ins from home
  • Orders on WhatsApp — 4-hour delay to distributor
  • Hygiene audits monthly, never actioned
  • Supervisors chase status by phone
  • Premium mix stuck at 14%
Coverage 74%

With Aiera · live + orchestrated

  • AI beat plans by density + churn risk
  • Geofence + photo — every visit verified
  • Order lands in ERP in < 8 seconds
  • 6-dim hygiene score, nudged same day
  • Supervisors see live map + AI alerts
  • Premium mix at 26% and rising
Coverage 92.4%

A day in the life · DSE-2490 · Rajesh Kumar

Ten hours in the field. Zero blind spots.

07:30

01Login & Route Sync

12 outlets loaded · beat rebalanced by AI

08:15

02First Check-in

Sharma Kirana · geofence ✓ · order ₹8.4k

09:40

03Premium Nudge Fired

Norvia Choco Premium push accepted at 3 outlets

11:20

04Hygiene Snapshot

Planogram photo + competitor POSM captured

13:00

05Mid-day Cockpit Ping

TL Kunal comments on missed Cluster 4 outlet

15:45

06Scheme Escalation

SKU 4402 mismatch auto-raised to distributor

17:30

07Day Close

8/12 outlets · ₹31,220 · ₹340 earned · streak 6

RM

Ravi Mehta

Head of Sales · Norvia Foods

Voice of the customer

“Aiera turned our beat plans from a spreadsheet into a live command surface. Coverage went from 74% to 92% in one quarter, and my supervisors finally know which outlet is at risk before it goes cold.”

The cockpit is warm. Sit down.

Ready to see it in motion?

© Aiera 2026 · Precision cockpit for field salesMock demo · Seed data only